Meta Boost launches in partnership with Tourism Industry Aotearoa

Nick McDonnell, Head of Policy for New Zealand and the Pacific Islands


We know many tourism businesses have been hit hard by the pandemic and are excited to reconnect with new customers. The Digital Tools Report (2020) by Deloitte showed that 61% of consumers surveyed in New Zealand who have started purchasing from new small businesses reported that social media helped them to discover these businesses. That’s why we partnered with Tourism Industry Aotearoa (TIA) to bring Meta Boost, our digital skills training program, to Queenstown and Rotorua, to support over 200 small businesses with the digital skills they need to bounce back.

These free in-person workshops were designed alongside TIA to help Kiwi businesses connect with new visitors and potentially workers - local and from overseas; encouraging them to stay, shop, eat, and experience Aotearoa. While the locations differed, the same energy and anticipation about the re-emerging tourism sector was clear.

Alongside expert advice from Meta’s Kiwi Community Trainers, each workshop featured a panel discussion between local businesses who are using Facebook and Instagram to thrive. In Queenstown, we heard from Shotover Canyon Swing, Black Sheep Backpackers and Ziptrek. In Rotorua - Aotearoa Dive, Real Rad Food and Blue Lake Top 10 Holiday Park took the stage to share their digital marketing journey.

National Party Spokesperson for Small Business and Commerce, Andrew Bayly MP joined us in Queenstown and commented, “These businesses have really struggled during COVID, so it’s essential to share this content about how to use Facebook and Instagram as we see tourists coming back in.”

When small businesses succeed, the wider economy benefits and this is critical to New Zealand’s pandemic economic recovery.  Meta is proud to support TIA in enabling the tourism sector to thrive online. As Ann-Marie Johnson, TIA Communications Manager, says “This is an exciting time for tourism businesses as they gear up for the return of our international manuhiri. These workshops will give operators the confidence to make the most of the latest digital tools to tell their stories and attract new customers.”

Meta has trained over 5,700 kiwi small businesses via its Meta Boost programme and has now delivered 85 workshops for New Zealand SMEs, providing vital skills to reach new customers in a changing and rapidly digitising market.

If you weren’t able to make these events, you can access more free training via the Small Business Learning Hub, and connect with thousands of businesses on the Meta Boost New Zealand Facebook Page.

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