Meta and Whāriki team up to support digital marketing pathways for young people

Nick McDonnell, Head of Policy, New Zealand and Pacific Islands

We are proud to sponsor and collaborate with our long-standing partners, Whāriki Māori Business Network, to launch Te Mātātahi, a pilot programme for rangatahi (young people) interested in a career pathway into the digital marketing, media and creative sectors.

The kaupapa (work) builds on our partnership with Whāriki in 2021 which delivered a nationwide series of ‘Boost with Facebook’ in-person training and workshops, supporting Māori small business owners with digital marketing tools to help them thrive online.

Starting on 29 August, Te Mātātahi will support 30 Māori youth people aged between 18-25 years old, with the aim of helping them grow into tomorrow’s digital industry leaders.

The Mātātahi programme is the first of a kind for Meta, as we look to support Aotearoa New Zealand’s thriving digital economy. Content and tutorials will be tailored to the needs of the participants, building capability in digital marketing and gaining a professional certification in digital marketing through Meta’s Blueprint programme. Alongside the Meta team of experts, the live online learning sessions will include ‘real-world’ insights from Māori creatives, agencies, and organisations, so participants can discover more about potential career pathways and what it is like working in digital marketing through a Te Ao Māori lens. The programme will have a face-to-face element connecting with professional digital marketing and creative agencies, and a graduation ceremony.

Heta Hudson, Whāriki Chairperson, says the two-month pilot programme will provide the initial career pathway for rangatahi into high-value, future-focused industries.

“The growth of the digital marketing industry provides a range of exciting opportunities for rangatahi to thrive, both locally and globally. We are excited to work with our ongoing partners, Meta, to bring this world-first programme to Aotearoa and provide pathways for the next generation. In the words of Apirana Ngata, “E tipu e rea mo ngā rā o tō ao” (Grow and thrive for the days destined to you).

We are excited to continue working with Whāriki, who will provide support to participants, and welcome the first cohort of students to the programme.

Applications are currently open and will close on 12 August, with successful candidates starting the programme at the end of the month. To apply visit



To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Learn more, including about available controls: Cookies Policy