Meta and NZ Blood Service team up to boost blood donations

Nick McDonnell, Head of Public Policy (New Zealand and Pacific Islands) – December 8, 2021


Meta is excited to partner with the New Zealand Blood Service (NZBS) to launch the Blood Donations feature so that Facebook users can sign up to be notified of nearby opportunities to give blood and plasma.

Our support comes as NZBS is appealing to Kiwis to save a life this summer and not wait to book an appointment to donate.

Only four per cent of the eligible population in New Zealand currently donates, and the Blood Donations feature on Facebook will help to make opportunities to give blood more visible and accessible to our community of over three million New Zealanders.

Donating blood is one of the most selfless things you can do and by removing small barriers to doing so, such as knowing where and how to donate, we hope that this feature will make a huge difference.

Asuka Burge, National Marketing and Communications Manager at NZBS says, “Every 18 minutes in New Zealand, someone will experience an ‘unseen emergency’ and need lifesaving blood and plasma.”

“To ensure we are able to continue to meet demand, every week we have over 4,000 appointments to fill, and there are over 300 places to donate blood throughout the year. We know one barrier to donation is often knowing where and how to donate, so we are calling on all eligible Kiwis, no matter where in New Zealand they’re enjoying their summer holiday break, to sign up to the Facebook Blood Donations feature to receive updates about giving blood and notifications about opportunities to donate near you. Encourage your Facebook friends and family to do the same, and help us save lives together.”

Throughout the COVID-19 pandemic, I’ve seen how Kiwis come together on Facebook to help each other. The feature launching today is another way that we can use Facebook to look out for our fellow Kiwis.

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