‘Don’t Be a Mis-influencer’ toolkit launches for New Zealand creators

Nick McDonnell, Head of Public Policy (New Zealand and Pacific Islands) – November 24, 2021


With Kiwis spending more time using social media over lockdown to connect with friends and whānau, play games, work,  study and to follow their favourite creators and groups, we know that people are also accessing a range of information sources whilst online. We are always working to ensure that credible information is promoted and creators can play a role in this too.

That’s why today we are announcing a toolkit, created in partnership with the misinformation prevention coalition, First Draft. The ‘Protect Your Voice’ toolkit provides creators and other high profile accounts with resources to prevent the spread of misinformation on their own accounts, and to help amplify that message to their followers.

Content creator David Letele AKA Buttabean Motivation (@buttabean_motivation) is one of the first creators to share the campaign on his Facebook and Instagram today.

David says, “People trust us and that creates a responsibility for creators, especially those with a large following. We must make sure that COVID-related information is accurate before sharing it, or we risk providing potentially harmful or misleading information to our followers and their loved ones.”

Available now on the campaign site, the ‘Protect Your Voice’ toolkit provides creators with guidance and practical steps about:

  • Why people spread misinformation
  • How to talk to, or avoid, conversations about conspiracy theories
  • The types of deceptive content to look out for
  • How to verify the authenticity of content
  • How to combat misinformation.

Today’s announcement follows a list of changes to policies, new tools and other measures we have launched in New Zealand since the start of the pandemic.

These include, supporting organisations with additional social media training and providing advertising credits to support Government agencies like Unite Against Covid-19, Ministry of Health, Te Puni Kōkiri and UNICEF to promote authoritative health information on covid-19 and the vaccine.

Education is also really important to help our community to spot misinformation, to support our community to do this we’ve rolled out education campaigns to help Kiwis learn skills to spot and prevent sharing misinformation. We also continue to partner with NGOs like NetSafe to address misinformation raised by New Zealanders and partner with our third-party fact-checking partners to reduce the spread of misinformation on our platforms.

To learn more about how Meta is supporting COVID-19 relief efforts and keeping people informed, visit our COVID-19 action page.

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