To celebrate Matariki, we are launching a series of new digital activations to promote a deeper understanding of the significance of Matariki and how the period can be celebrated throughout Aotearoa. We were privileged to work alongside Mahi Tahi Media and Professor Rangi Matamua to bring these digital activations to our platforms in a meaningful way and we are proud to be able to share them with the Facebook and Instagram community.
Firstly, we have launched five Matariki-inspired GIFs (available to use here) that you can use across a range of digital platforms. “Matariki is about coming together with loved ones, remembering those who have passed in the previous year and welcoming in the new year. The GIFs show the Matariki stars rising to mark the dawn of a new year, families sharing kai, and rangatahi remembering elders who have gone before them. The GIFs include representations of Mānawatia a Matariki, which means Celebrating Matariki, and Kua Wheturangihia koe which means you have now become a star,” says Te Arahi Maipi, CEO, Mahi Tahi Media.
Secondly, we have launched two Facebook profile frames (available here by searching ‘Celebrate Matariki 2021’ or ‘Mānawatia a Matariki’).
We have also launched a calendar showcasing what 12 Māori content creators and business owners are doing to celebrate this period on and offline. Follow the calendar to hear personal stories about Matariki, pick up ideas for seasonal food preparation and planting, learn te reo Māori phrases, and even find markets and concerts.
Professor Matamua will appear in a live panel on 5th July on Facebook App NZ, hosted by Te Arahi Maipi, CEO of Mahi Tahi Media, and two content creators from our Matariki calendar to discuss what Matariki means to them and how they will celebrate this period.
We hope you will join us in celebrating Matariki 2021! Mānawatia a Matariki!